Empire Kred operates as a "social stock market," a gamified platform where users are assigned a virtual stock price. Members can buy and sell virtual 'shares' in one another using the platform's digital currency, called Eaves. The core concept is to increase one's own virtual net worth by investing in influential people and by being an active and engaging social media user. The company's mission is to create a system that values and rewards online engagement, allowing individuals and brands to build and measure their social capital in a unique, interactive way.

Founded in

United States