Efectivo Ahora is a fintech brand operated by the company Wenance S.A., dedicated to providing fast and accessible online personal loans in Argentina. The company's mission is to simplify access to credit for individuals through a fully digital process, allowing users to apply for, get approved, and receive funds in their bank accounts without visiting a physical branch. The platform leverages technology to assess creditworthiness and disburse loans quickly, targeting a market that seeks alternatives to traditional banking services.