Ascento Capital is a private investment firm structured as a search fund, a model of "entrepreneurship through acquisition" (ETA). The firm was established by its principals to identify, acquire, and subsequently manage a single, profitable, privately-held company in the United States. Their mission is to provide a succession solution for a business owner looking to transition out of their company while preserving their legacy, employees, and customer relationships. Unlike traditional private equity firms, Ascento's principals intend to take on direct, long-term leadership roles within the acquired company.