101 Coin positions itself as a global provider of online trading services, focused on delivering a secure, technologically advanced, and user-friendly platform for retail clients. The company's mission is to provide access to global financial markets with competitive trading conditions, such as tight spreads and fast execution. It offers trading through the popular MetaTrader 4 (MT4) platform and provides various account types to cater to different levels of trader experience, from beginner to professional.