WhenFresh

WhenFresh (PriceHubble) Insurance Review: Data-Driven Property Solutions for the Modern Age

Overview

WhenFresh, now rebranded as PriceHubble, isn't your typical insurance provider. Instead of offering traditional insurance policies, WhenFresh focuses on delivering comprehensive, data-driven solutions for the residential property market. Established to provide residential property data solutions, the company leverages over 200 proprietary, private, and public UK data sources, establishing itself as a key player in the UK's Residential Property Data Bureau. This powerful data aggregation makes WhenFresh a vital resource for numerous businesses operating within the UK property and finance sectors.

A significant milestone in WhenFresh's journey was its acquisition by PriceHubble, a leading European proptech consolidator. This acquisition, PriceHubble's sixth to date, underlines WhenFresh's significant market presence and the value of its data-driven approach. This strategic move further strengthens PriceHubble's position in the European market, highlighting the growing importance of accurate and comprehensive property data.

Regulatory Compliance and Licenses

WhenFresh operates with full adherence to GDPR (General Data Protection Regulation), ensuring that all data solutions are handled securely and comply with stringent data protection regulations. This commitment to compliance builds trust and confidence among clients, assuring them of the responsible handling of sensitive data.

Insurance Products and Services

Main Insurance Products

It's crucial to understand that WhenFresh does not offer traditional insurance products such as life, health, or auto insurance. Its core offering revolves around data-driven solutions targeted at various sectors, primarily the residential property market. This includes providing essential data to residential property insurers, mortgage lenders, and other players in the financial services industry.

The “insurance” element lies in the risk assessment capabilities facilitated by their data. Instead of direct insurance coverage, WhenFresh supplies comprehensive data enabling accurate risk assessment, pricing, and informed decision-making. This data encompasses property attributes, risk profiles, perils, environmental factors, geospatial information, climate data, market trends, and property valuations. This comprehensive data package empowers clients to manage risk more effectively and improve the accuracy of their own services.

Additional Services

Beyond its core data offering, WhenFresh provides several supplementary services designed to enhance efficiency and strategic planning within the property sector:

• Home Mover Alerts: These alerts provide precise tracking of pre-, per-, and post-home-move stages, helping businesses target their marketing efforts to the most relevant audience at the optimal time.
• NYOM (Not Yet On Market): Leveraging predictive algorithms, NYOM identifies properties likely to enter the market soon, providing a valuable early warning system for proactive business strategies.
• Buy-To-Let Insights: This service offers in-depth analysis of Buy-To-Let (BTL) portfolios across nine key metrics, aiding in risk assessment and portfolio management.
• Decisions-as-a-Service for Mortgage Lenders: This suite of four data-driven modules equips mortgage lenders with the tools to make faster and more informed decisions throughout the entire mortgage lifecycle.

Premiums and Pricing

Unlike traditional insurance companies, WhenFresh doesn't operate on a premium-based model. Instead, it employs a flexible pay-as-you-go structure via a single API. This approach gives clients control over their data consumption, allowing them to tailor their access to their precise requirements and budget. The absence of fixed premiums and the flexible pricing model provides increased accessibility and scalability for businesses of all sizes.

Because WhenFresh operates in a distinct market segment from traditional insurers, direct comparisons to industry averages are not applicable. The value proposition lies in the accuracy and comprehensiveness of the data provided, tailored to individual client needs. There are no traditional discounts or special offers; however, the flexible pricing model itself provides a form of cost-effectiveness based on usage.

Customer Service and Support

WhenFresh offers customer service through several channels, although the extent of multilingual support is not explicitly stated on their website. Clients can typically reach support via:

• Phone: For specific inquiries and support.
• Email: For general inquiries and support requests.
• Live Chat: While not explicitly advertised, contacting support via phone or email is the most effective approach.

Pros and Cons of WhenFresh (PriceHubble)

Pros

• Comprehensive Data Solutions: Provides unparalleled access to property data assets and cutting-edge data science capabilities.
• Flexible Delivery: Offers easy and adaptable data access via a single, user-friendly API integration.
• Bespoke Solutions: Tailors data solutions to meet the specific needs of clients across a range of sectors, including banking, insurance, utilities, and the public sector.

Cons

• Limited Traditional Insurance Products: Does not offer traditional insurance policies like life, health, or auto insurance.
• Complex Data Integration: May require some technical expertise to seamlessly integrate with existing systems. This is primarily due to the advanced nature of the data and its potential applications requiring skilled integration.

Conclusion

WhenFresh, now operating under the PriceHubble brand, stands as a significant provider of residential property data and related services. It delivers comprehensive, data-driven solutions tailored to various sectors, including mortgage lenders, insurers, local authorities, utilities, and other large data users. The company’s dedicated data science team creates customized solutions for a multitude of applications, establishing it as a valuable asset to businesses operating within the financial services sector. Clients benefit from the flexibility and accessibility of data solutions that can be perfectly tailored to individual requirements.

Frequently Asked Questions (FAQ) about WhenFresh (PriceHubble)

• What types of insurance does WhenFresh offer? WhenFresh does not offer traditional insurance products like life, health, or auto insurance. It provides data-driven solutions for the residential property sector and related services.
• How does WhenFresh’s data-driven approach benefit clients? WhenFresh's sophisticated data science capabilities and comprehensive property data assets provide accurate and timely information. This empowers clients to make more informed, data-backed decisions across numerous applications.
• What services does WhenFresh offer beyond traditional insurance? WhenFresh provides supplementary services such as Home Mover Alerts, NYOM (Not Yet On Market) predictions, Buy-To-Let Insights, and Decisions-as-a-Service for Mortgage Lenders. These services are designed to improve business efficiency and provide a competitive edge in the property market.
• How much does WhenFresh cost? WhenFresh uses a flexible pay-as-you-go pricing model through a single API, eliminating the need for traditional insurance premiums. The cost is determined by the amount of data accessed and used.
• Is WhenFresh GDPR compliant? Yes, WhenFresh is fully compliant with the General Data Protection Regulation (GDPR).

References

• [1] https://www.whenfresh.com/about/
• [2] https://www.whenfresh.com/industry/property/
• [3] https://www.instech.co/member-profiles/whenfresh/
• [4] https://www.whenfresh.com
• [5] https://www.whenfresh.com/industry/financial/