Tower

Tower Insurance Review: A Comprehensive Guide

Brief Introduction and Overview of the Company

Tower Insurance, initially established in 1869 as the New Zealand Government Life Insurance Department [1][3], boasts a rich history deeply rooted in serving New Zealanders. Its evolution from a life insurance provider to a diversified insurer offering car, home, contents, business, boat, pet, and travel insurance showcases its adaptability and commitment to expanding its services to meet diverse customer needs [1][3]. Today, Tower holds a significant market position across New Zealand and the Pacific Islands, catering to over 319,000 customers and holding an estimated 9.2% market share in the New Zealand personal lines insurance market [1]. This considerable market presence is bolstered by its positive reputation, evidenced by numerous awards, including the 2023 Canstar Home & Contents Insurance Outstanding Value Award and multiple Canstar Car Insurer of the Year awards [1]. This recognition underlines Tower's dedication to both customer value and innovative solutions.

Key Milestones in the Company’s History and Growth

Tower's journey reflects significant changes and growth within the insurance landscape. Key milestones include:

• 1869: Establishment as the New Zealand Government Life Insurance Department [1][3].
• 1987: Renamed Tower Corporation [1][3].
• 1990: Transitioned to a mutual association, with ownership transferred to policyholders [1][3].
• 1999: Demutualization and listing on the Australian and New Zealand stock exchanges [1][3].
• 2006: Separation of New Zealand and Australian operations, receiving both shareholder and High Court approval [1][3].
• 2012 & 2013: Sale of medical and life insurance divisions, allowing the company to focus on its core strengths [1].
• 2019: Launch of My Tower, a user-friendly self-service digital platform designed to enhance customer convenience and access [1].
• 2021: Introduction of online boat insurance and the Quick Quote tool, simplifying the process of obtaining insurance quotes [1].
• 2022: Expansion of My Tower's reach to Fiji and other Pacific island countries, demonstrating a commitment to regional growth [1].

These milestones underscore Tower's continuous evolution, adapting to technological advancements and expanding its reach to better serve its customer base.

Regulatory Compliance and Licenses

Tower Insurance operates within the regulatory framework established by New Zealand's governing bodies, adhering to all applicable insurance regulations [1][3]. While specific details concerning licenses and certifications are not readily available in the referenced sources, their continued operation indicates compliance with all necessary licensing requirements [1][3]. It's recommended to consult Tower's official website or contact them directly for detailed information on their regulatory compliance and licensing.

Insurance Products and Services

Main Insurance Products:

Tower offers a comprehensive range of insurance products designed to protect various aspects of life, including:

• Car Insurance: Comprehensive, third-party fire and theft, third-party insurance, and commercial vehicle insurance [2].
• Home Insurance: Protecting the structure and contents of your home [2].
• Contents Insurance: Coverage for personal belongings within your home [2].
• Business Insurance: Protecting business assets, addressing business interruption, and covering business liability [2].
• Boat Insurance: Protecting your watercraft [1].
• Pet Insurance: Covering veterinary expenses for your pets [1].
• Travel Insurance: Providing coverage during travels, both domestically and internationally [1].

Coverage Options and Policy Details:

Tower provides various coverage options, such as named perils, specified perils, and comprehensive coverage, allowing customers to tailor their policies to their specific needs and risk assessments [1]. Detailed information on coverage limits, deductibles, and policy exclusions is accessible on their website or by contacting their customer support.

Additional Services:

Beyond core insurance products, Tower offers several additional services that enhance customer experience and support:

• Claims Assistance: Facilitated through My Tower and the GoCarma mobile app, the claims process is designed to be user-friendly and efficient [1].
• Financial Advisory: While not explicitly stated in the available sources, the possibility of financial advisory services alongside insurance solutions should be verified directly with Tower [1].

Premiums and Pricing

Pricing Structure:

Insurance premiums vary considerably based on numerous factors, including location, type of vehicle (for car insurance), property value (for home insurance), and the selected coverage options [1]. Tower employs data-driven risk assessment, particularly for flood insurance, categorizing properties into risk levels to ensure more accurate premium calculation [1].

Discounts and Special Offers:

Tower frequently offers various discounts to incentivize customers and reward loyalty. These include multi-policy discounts (for bundling multiple insurance types), safe driver discounts, and loyalty rewards [1]. Additionally, limited-time promotional deals and special offers are often available; it is recommended to check their official website for the latest promotions [1].

Customer Service and Support

Contact Methods:

Tower provides multiple channels for customer support, including phone, email, and live chat [1][3]. While 24/7 support and multilingual assistance are not explicitly confirmed in the available resources, the company's commitment to customer satisfaction suggests these options may be available and should be confirmed through direct inquiry [1][3].

Pros and Cons of Tower Insurance

Pros:

• Competitive Premiums: Tower is recognized for its competitive pricing structure, making insurance accessible to a broader customer base [1].
• Comprehensive Coverage: A wide range of insurance products with varying coverage options ensures customers can find the right level of protection [1].
• Innovative Solutions: Continuous improvements, such as the development and expansion of My Tower, highlight Tower's commitment to innovation and customer convenience [1].

Cons:

• Limited International Presence: Compared to global insurance giants, Tower's international footprint is relatively limited, primarily focusing on New Zealand and the Pacific Islands [1].
• Potential Complexity in Claims Process: While efforts have been made to simplify the claims process using digital platforms, some customers may still find it complex, though this is largely anecdotal [1].

Conclusion

Summary of the Main Points Covered in the Review:

This review highlights Tower Insurance's extensive history, diverse product offerings, customer-centric approach, and commitment to innovation. Founded in 1869, Tower has evolved to become a major player in the New Zealand insurance market, known for its competitive pricing and comprehensive coverage options. Its digital platforms, My Tower and GoCarma, simplify policy management and claims processing. While the company enjoys many strengths, potential complexities in the claims process and a limited international presence are areas for consideration.

Recommendations on Who Would Benefit Most from the Company’s Insurance Offerings:

Tower Insurance is a suitable choice for individuals and businesses in New Zealand and the Pacific Islands seeking comprehensive insurance coverage at competitive rates. The convenience of its digital platforms is a significant advantage for those who appreciate online self-service options.

Frequently Asked Questions about Tower Insurance

Here are answers to some frequently asked questions about Tower Insurance:

1. What types of insurance does Tower offer? Tower offers a wide range of insurance products, including car, home, contents, business, boat, pet, and travel insurance [2].
2. How can I manage my insurance policies? You can conveniently manage your insurance policies through My Tower, Tower's self-service digital platform [1].
3. What is the process for filing a claim? Claims can be filed through My Tower or the GoCarma mobile app for a streamlined claims process [1].
4. Are there any discounts available for Tower insurance policies? Yes, Tower provides several discounts, including multi-policy discounts, safe driver discounts, and loyalty rewards [1].
5. How does Tower determine flood risk premiums? Tower uses data analytics to assess flood risk more precisely, categorizing properties into risk levels (low, medium, high, very high) to determine flood insurance premiums [1].

References

• [1] https://en.wikipedia.org/wiki/Tower_Insurance
• [2] https://www.globaldata.com/company-profile/tower-limited/
• [3] https://www.tower.co.nz/about-us/
• [4] https://www.dnb.com/business-directory/company-profiles.tower_limited.4dabae085e2b0f7f9e4b72925ac94f9a.html
• [5] https://www.tower.co.nz/investor-centre/