Company Information

Get to know Chari

Founded in 2020 by Sophia Alj and Ismael Belkhayat, Chari is a Moroccan startup aimed at digitizing the largely informal Fast-Moving Consumer Goods (FMCG) retail sector in Africa. The company operates a mobile application that allows traditional "mom and pop" shop owners to order inventory directly from FMCG suppliers and manufacturers, offering streamlined procurement and free delivery. Beyond e-commerce, Chari has integrated fintech services, notably through its 2021 acquisition of Karny.ma, a credit and bookkeeping app. This allows Chari to offer micro-credit facilities to its users, helping them manage cash flow and grow their businesses. A graduate of the Y Combinator accelerator, Chari has expanded its operations from Morocco to Tunisia and Ivory Coast.

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Technology Software DevelopmentPRIMARY
Financial Other Service

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Chari

Morocco

Founded in

01 Jan 2020 (6 Years)

Founded

Last online: No recent activity

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OVERALL SCORE

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Cyprus

2017

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License

A Grade License

Issued by globally renowned regulators, these licenses ensure the highest trader protection through strict compliance, fund segregation, insurance, and regular audits. Dispute resolution and adherence to AML/CTF standards further enhance security.

B Grade License

Granted by respected regional regulators, these licenses offer robust safety measures such as fund segregation, financial reporting, and compensation schemes. Though slightly less strict than Tier 1, they provide dependable regional protection.

C Grade License

Issued by regulators in emerging markets, these licenses offer basic protections such as minimum capital requirements and AML policies. Oversight is less stringent, so traders should exercise caution and verify safety measures.

D Grade License

From jurisdictions with minimal oversight, these licenses often lack key protections like fund segregation and insurance. While attractive for operational flexibility, they pose higher risks to traders.

TrustFinance is not a licensed financial advisor and is not affiliated with any financial institutions in your region. We encourage you to do your own research before making any investment decisions.