UK Regulator Continues Probe into X's Grok AI Deepfakes

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TrustFinance Global Insights

Jan 15, 2026

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UK Regulator Continues Probe into X's Grok AI Deepfakes

Key Developments in Ofcom's Investigation

British media regulator Ofcom has confirmed its formal investigation into Elon Musk’s X will continue. The probe centers on the platform's Grok AI chatbot and its capacity to generate sexually intimate deepfake images, despite a recent policy change by the company.

Situational Overview

The regulatory action follows an announcement by Musk’s artificial intelligence company, xAI, which stated it had imposed new restrictions on all Grok users to limit image editing functionalities. This move was a direct response to rising concerns among global regulators regarding the misuse of AI-generated content.

Regulatory and Industry Impact

In a formal statement, Ofcom described X's policy update as a "welcome development" but emphasized that its investigation remains ongoing. The regulator is working to get answers into what went wrong and what’s being done to fix it. This persistent scrutiny highlights the increasing pressure on technology companies to ensure robust safety and ethical standards for AI tools. The outcome could establish a significant precedent for AI platform accountability in the United Kingdom.

Summary

While X has taken initial steps to address the deepfake issue, Ofcom's continued investigation signals that regulators are demanding comprehensive solutions beyond reactive policy changes. The technology industry will be closely monitoring the results, as it may influence future AI governance and platform liability standards.

FAQ

Q: What is Ofcom investigating about X?

A: Ofcom is investigating the Grok AI chatbot on the X platform for its role in creating sexually intimate deepfake images.

Q: Why is the investigation continuing after X changed its policy?

A: Ofcom is continuing the probe to fully understand the root cause of the problem and to verify the effectiveness and sufficiency of the solutions implemented by X.

Source: Reuters via Investing.com

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