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TrustFinance Global Insights
Jan 23, 2026
2 min read
8

UBS Group AG is reportedly preparing to offer cryptocurrency investing options to select private banking clients, a significant move into digital assets for the world’s largest wealth manager, which managed approximately $4.7 trillion in assets as of September 30.
According to a report from Bloomberg News, the Swiss banking giant is currently in the process of selecting partners for the new service. These discussions have been ongoing for several months, though a final decision on the implementation has not yet been made by the institution.
This initiative represents a notable shift from UBS's historically cautious approach to virtual tokens. The initial phase would allow select clients in Switzerland to trade Bitcoin and Ether, with potential plans to expand the offering to markets in the Asia-Pacific region and the United States in the future.
UBS's entry into the crypto market, even if limited initially, could further legitimize digital assets within traditional finance and prompt other major wealth managers to follow. Market participants will be closely watching for an official announcement and details of the rollout.
Q: What cryptocurrencies will UBS offer?
A: The initial offering is planned to include Bitcoin (BTC) and Ether (ETH).
Q: Which clients will be eligible for the service?
A: The service will first be available to select private banking clients in Switzerland.
Source: Investing.com

TrustFinance Global Insights
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