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TrustFinance Global Insights
May 08, 2026
2 min read
9

Sony Group Corporation has forecasted an 11% rise in annual operating profit to 1.6 trillion yen by March 2027, despite projecting a downturn in its core gaming business. The company also announced a share buyback plan of up to 500 billion yen.
The gaming division anticipates a 6% decline in sales, attributed to lower PlayStation 5 hardware sales, which fell by 14% to 16 million units in the last fiscal year. However, profits from this segment are expected to surge by 30% to 137 billion yen, bolstered by strong first-party software sales and the absence of a prior impairment loss.
Sony's forecast comes amid market concerns over rising memory-chip prices and supply chain stability. The company's operating profit for the year ending in March reached 1.45 trillion yen, a 13.4% increase but below analyst consensus. The share buyback announcement helped lift Sony's stock by 2% in Tokyo trading.
Sony is navigating a complex market by leveraging its diversified entertainment portfolio, including pictures and chips, to offset the slowdown in gaming hardware. The upcoming launch of major software titles is expected to be a significant driver for the PlayStation ecosystem's profitability moving forward.
Q: Why is Sony's gaming profit expected to rise if sales fall?
A: The profit increase is due to higher-margin software sales and the absence of a one-time impairment loss recorded in the previous year.
Q: What was the market's reaction to Sony's announcement?
A: Sony's shares rose by 2% in Tokyo, supported by the announcement of a significant share buyback program.
Source: Investing.com

TrustFinance Global Insights
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