Italy Probes Microsoft Unit Over Game Sales Practices

Key Points of the Investigation

Italy's competition authority has launched two investigations into Microsoft’s Activision Blizzard unit. The probe focuses on allegedly "misleading and aggressive" sales tactics for the popular video games "Diablo Immortal" and "Call of Duty Mobile".

Situational Overview

The Italian regulator stated that the company’s practices may violate consumer protection legislation. The authority expressed particular concern over a failure to apply professional diligence in a sector sensitive to the risks of developing gambling addiction. Microsoft's Italian press office has not yet responded to requests for comment.

Economic and Market Impact

This action adds to the growing regulatory scrutiny of monetization models within the global video game industry, especially in-game purchases. A negative ruling could lead to significant fines for Microsoft and force changes to its sales strategies, potentially affecting revenue from these major titles.

Summary and Outlook

The outcome of this investigation could set a precedent for how mobile game sales are regulated within Italy and possibly influence broader European Union policies. Investors and industry stakeholders will closely monitor Microsoft's response and any resulting regulatory actions.

FAQ

Q: Which company is under investigation?
A: Microsoft's Activision Blizzard unit.

Q: What specific games are involved in the probe?
A: "Diablo Immortal" and "Call of Duty Mobile".

Q: What is the reason for the investigation?
A: The investigation concerns alleged misleading and aggressive sales practices that may violate consumer protection laws and present risks related to gambling addiction.

Source: Investing.com