Hyundai Taps Ex-Tesla Robot Chief to Advance AI Goals

TrustFinance Global Insights
Jan 16, 2026
2 min read
4

Hyundai Strengthens Robotics with Ex-Tesla Lead
Hyundai Motor Group has announced its plan to appoint Milan Kovac, the former head of Tesla's humanoid robot program, as a strategic adviser. The move is intended to significantly enhance the company's competitiveness in both robotics and artificial intelligence.
Strategic Positioning in AI and Robotics
Kovac, who led Tesla's Optimus and Autopilot Engineering, will also be nominated as an outside director for Hyundai's subsidiary, Boston Dynamics. He will contribute to the strategic direction and commercialization of robotics platforms like Atlas and Spot, following the recent unveiling of the Atlas production model at the Consumer Electronics Show.
Market Response and Financial Impact
The market has reacted positively to Hyundai's recent robotics advancements. Since unveiling its humanoid robot, Hyundai Motor's shares have surged by over 34 percent. This performance significantly outpaces the benchmark KOSPI index, which saw a 7 percent rise during the same period.
Concluding Outlook
This strategic hire signals Hyundai's aggressive push to become a leader in the physical artificial intelligence market. The company's focus on both high-profile talent and manufacturing capacity, with a goal of producing 30,000 robot units annually by 2028, positions it as a major competitor in the evolving robotics landscape.
FAQ
Q: Who is Milan Kovac?
A: Milan Kovac is the former director of Tesla's Optimus humanoid robot and Autopilot Engineering programs.
Q: What is Hyundai's goal with this appointment?
A: Hyundai aims to strengthen its technology leadership in AI and robotics and drive commercialization of its robot portfolio, including Boston Dynamics' platforms.
Source: Investing.com
Written by

TrustFinance Global Insights
AI-assisted editorial team by TrustFinance curating reliable financial and economic news from verified global sources.
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