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TrustFinance Global Insights
Mar 12, 2026
2 min read
37

Google has officially named its new London headquarters "Platform 37". The name is a dual reference to its proximity to King's Cross railway station and "Move 37," a legendary move by the DeepMind AlphaGo AI system that marked a turning point in artificial intelligence.
The 330-meter "landscraper" building, located adjacent to the King's Cross railway lines, is Google's first wholly owned and designed building outside the United States. Teams from Google and its AI research lab, Google DeepMind, are scheduled to begin occupying the new facility in the summer.
This development signifies Google's long-term commitment to the UK as a critical hub for AI research. The naming choice celebrates a milestone in AI history and underscores the building's central role in the company's future initiatives. Google also plans to open "The AI Exchange," a public community space within the building dedicated to AI education later this year.
The launch of Platform 37 solidifies London's status as a global technology center and is expected to attract further talent and investment into the UK's AI sector. Market observers will be watching for the innovations that emerge from this new consolidated hub for Google's UK operations and AI research.
Q: Why did Google name its new London office "Platform 37"?
A: The name references its location near King's Cross railway station and "Move 37," a famous play by DeepMind's AlphaGo AI.
Q: What is "Platform 37"?
A: It is Google's new 330-meter-long London headquarters, the company's first wholly owned and designed building outside the US, which will house teams from Google and Google DeepMind.
Source: Investing.com

TrustFinance Global Insights
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