CBS to Cut Ties with Attia Over Epstein Links

CBS News To End Contributor Relationship Amid Controversy

Paramount-owned CBS News is expected to sever ties with new contributor Dr. Peter Attia following the release of court documents linking the wellness expert to disgraced financier Jeffrey Epstein. The move comes after Attia's name appeared over 1,700 times in recently unsealed files.

Overview of the Situation

According to reports, emails released by the Department of Justice revealed a familiar relationship between Attia and Epstein. In response, Attia acknowledged meeting with Epstein between 2014 and 2019 but denied any involvement in or knowledge of illegal activities. He issued a public apology for what he described as 'embarrassing, tasteless and indefensible' emails.

Impact on Business and Reputation

This development poses a challenge to CBS's recent strategy to onboard 19 new contributors, including Attia, to bring a 'streaming mentality' to the network. The reputational fallout extends beyond CBS, as David Protein, a company Attia was invested in, has already removed his profile as chief science officer from its website, highlighting the significant brand risk associated with the Epstein scandal.

Summary

The swift reaction from corporations underscores the high stakes of public association and the importance of reputational management. The focus will remain on how media and consumer brands navigate such controversies and the long-term impact on the individuals involved.

FAQ

Q: Why is CBS News reportedly cutting ties with Peter Attia?
A: The decision is based on the revelation of Attia's extensive communications and association with Jeffrey Epstein, as detailed in newly released court documents.

Q: What was Peter Attia's professional background?
A: Dr. Peter Attia is a well-known wellness and longevity expert with a significant social media presence, including over a million subscribers on YouTube and 1.5 million followers on Instagram.

Source: Investing.com