SteadyPay

Founded in 2017, SteadyPay aims to provide financial stability to individuals with fluctuating earnings, such as freelancers and gig economy workers. The company offers an app-based subscription service that monitors a user's income. When their earnings fall below their average, SteadyPay provides an interest-free cash advance to "top-up" their income. These repayments are then reported to a major credit reference agency (Experian), helping users build a positive credit history. The service is designed as an alternative to high-cost credit options and overdrafts, focusing on financial wellness and stability for the modern workforce.