Simpel is a telecommunications company based in the Netherlands, known for its focus on providing simple and low-cost "sim-only" mobile contracts. Operating as a Mobile Virtual Network Operator (MVNO), it utilizes the reliable and extensive network of KPN. The company's mission is to make mobile telephony accessible and affordable for everyone by stripping away unnecessary extras and focusing on core calling, texting, and data services. Originally an independent entity, Simpel was acquired by T-Mobile Netherlands (which has since been rebranded to Odido) in 2020, but it continues to operate as a distinct brand in the Dutch market.