Founded in 2008, Rate Reset is a Credit Union Service Organization (CUSO) that provides award-winning software solutions to financial institutions. The company's core mission is to empower banks and credit unions with technology to simplify the loan experience, retain existing members/customers, and attract new business. Their flagship platform allows borrowers to reset the term and/or rate of their existing loans (like auto loans or mortgages) digitally and instantly, without the need for traditional refinancing paperwork, thus enhancing customer loyalty and operational efficiency for the lending institution.