Octopus Money, part of the wider Octopus Group, aims to make expert financial guidance accessible to everyone. The company combines a digital platform with dedicated, human financial coaches to provide users with a personal financial plan, ongoing support, and regulated financial advice on topics such as pensions, investments, and mortgages. It primarily partners with employers to offer its services as an employee benefit, but also serves individuals directly, focusing on helping people build positive financial habits and plan for their future.