Mitsui Direct General Insurance

Founded in 1999 and commencing operations in 2000, Mitsui Direct General Insurance is a key player in Japan's direct-to-consumer insurance market. As a member of the MS&AD Insurance Group, one of Japan's largest non-life insurance conglomerates, the company leverages a strong backing to provide reliable insurance products. Its business model focuses on selling and managing insurance policies, primarily for automobiles, medical needs, and personal injury, through online and telephone channels, which allows for competitive pricing by eliminating traditional agent intermediaries. The company's mission is to be the most trusted direct insurance provider for its customers.