Hello Broker presents itself as a modern, user-friendly online broker designed for accessibility and simplicity in trading. It is a registered brand name of HFM (SV) Ltd, a part of the HFM group (formerly HotForex). The company aims to provide access to global financial markets with a focus on a streamlined trading experience, offering a range of instruments including forex pairs, commodities, indices, and shares through CFDs. Their mission is to simplify the trading process for both new and experienced traders.