Goldman Sachs Personal Financial Management

Originally founded as United Capital in 2005 and acquired by Goldman Sachs in 2019, Goldman Sachs Personal Financial Management (PFM) was established to expand the firm's wealth management services beyond its traditional ultra-high-net-worth client base to the mass affluent market. The division focused on a holistic approach to financial planning, integrating investment management with advice on retirement, taxes, insurance, and estate planning. In August 2023, Goldman Sachs announced the sale of the PFM unit to Creative Planning LLC as part of a strategic shift to refocus on its core ultra-high-net-worth wealth management business. The acquisition was completed in late 2023.