Established in 1986, Chelsea Financial Services is one of the UK's original fund brokers, operating as a "fund supermarket." The company provides private investors with a platform to buy, sell, and hold a wide range of investment funds, ISAs, and pensions. Its mission is to offer guidance and expert research, such as its "Viewpoint" magazine and "Selection" list of preferred funds, to help clients make informed investment decisions without offering personalized financial advice. The firm is family-run and prides itself on its service and independence.