Cardlytics

Founded in 2008, Cardlytics (NASDAQ: CDLX) is a digital advertising platform that partners with major financial institutions. The company operates a purchase intelligence platform, analyzing anonymized transaction data to make marketing more relevant and measurable. By providing insights into consumer spending habits, Cardlytics enables marketers to target likely buyers through the banks' trusted digital channels, such as online banking and mobile apps, with personalized cash-back offers. Their mission is to make all marketing better through purchase intelligence, helping brands drive incremental sales while providing tangible savings to bank customers.