Founded in 2007, Brand aims to bridge the gap between retail and institutional clients by providing trading solutions previously only available to investment banks and high-net-worth individuals. The company's mission is to create the best and most transparent trading experience, offering superior trading conditions, including low spreads, fast execution, and advanced technology. It operates through various regulated entities globally, providing access to a wide range of financial markets, including Forex, Indices, Commodities, Stocks, and Cryptocurrencies via Contracts for Difference (CFDs).