Betterment

Founded in 2008 and launched in 2010, Betterment is a pioneer in the automated financial advisory space, commonly known as robo-advising. The company's mission is to make investing more accessible, efficient, and transparent for everyone through technology. It offers personalized investment portfolios composed of low-cost exchange-traded funds (ETFs), retirement planning (IRAs, 401ks), and cash management services, all managed through its online platform and mobile app.