Bend Financial

Bend Financial was founded as a Boston-based technology company with a mission to simplify Health Savings Accounts (HSAs) for both individuals and employers. The company developed a modern software platform that utilizes artificial intelligence and machine learning to help account holders optimize their tax benefits, track expenses, and maximize their health savings. In 2021, Bend Financial was acquired by HealthEquity, a leading administrator of HSAs and other consumer-directed benefits. Bend's technology and platform have since been integrated into HealthEquity's offerings, continuing its mission of making HSAs more accessible and user-friendly.