Affinitiv, LLC provides innovative, data-driven marketing and software solutions to automotive manufacturers (OEMs), dealer groups, and individual dealerships. The company's mission is to drive customer loyalty and create lifetime value for its clients through a combination of advanced technology, analytics, and marketing expertise. Formed in 2016 through the merger of four leading automotive marketing companies (DPS, Peak Performance, AutoLoop, and ONE-Command), Affinitiv offers a comprehensive suite of tools for customer lifecycle management, including service appointment scheduling, marketing automation, and customer retention programs. In 2021, Affinitiv was acquired by and now operates as part of CDK Global.