Acorn Money

Founded in 2017 and based in California, Acorn Finance operates as a financial technology company, not a direct lender. Its core business is providing a platform where consumers can check for pre-qualified personal loan offers from multiple lending partners by filling out a single online form. The service primarily targets individuals seeking financing for home improvement projects, but also covers other personal needs. The company's mission is to simplify the loan shopping process, allowing consumers to compare rates and terms without impacting their credit score initially (soft credit pull). The company was formerly known as Acorn Money before rebranding to Acorn Finance.