Accrue

Accrue provides a savings-based payment option for consumers, positioning itself as an alternative to debt-based "buy now, pay later" services. The company's mission is to help people save for things they want without accumulating debt. Customers can create a savings plan for a specific product from a partner retailer, and as they contribute to their goal, the retailer also contributes cash rewards to the customer's account. Once the savings goal is met, the customer can complete the purchase. This model benefits consumers by encouraging saving and benefits merchants by increasing customer loyalty and purchase conversion.