Aberdeen Standard Asset Management

abrdn plc is a UK-based global investment company, created from the 2017 merger of Standard Life plc and Aberdeen Asset Management PLC. The firm operates across three main vectors: Investments, Adviser, and Personal. The 'Investments' business is a global active asset manager, creating investment solutions to help clients achieve their long-term goals. The 'Adviser' business offers platform technology and tools for UK financial advisers, while the 'Personal' business provides financial planning and digital investing services directly to individuals in the UK. The company's mission is to enable its clients to be better investors.