The Upside Foundation of Canada

The Upside Foundation of Canada is a national charity that empowers early-stage, high-growth Canadian companies to embed social responsibility into their business model. Their innovative approach allows founders to pledge a small portion of their company's equity (stock options or warrants) to the foundation. Upon a successful liquidity event (like an acquisition or IPO), the foundation converts the equity into cash and donates the proceeds to registered Canadian charities selected by the company and its team. This model enables startups to make a significant philanthropic impact without affecting their early-stage cash flow.