SimplyPaisa is a business-to-business-to-consumer (B2B2C) fintech company focused on driving financial inclusion in India. Its mission is to empower local retailers and small business owners to become digital service points, offering essential banking and financial services to their communities. Through its web and mobile application, the company enables its agent network to provide services such as Aadhaar Enabled Payment System (AEPS) for cash withdrawal, Domestic Money Transfer (DMT), bill payments (BBPS), mobile/DTH recharges, and Micro ATM services, primarily targeting the underbanked population in rural and semi-urban areas.