Running Heroes

Founded in Paris in 2014, Running Heroes is a digital platform designed to motivate people to be more active. The service connects with various activity tracking apps (like Strava, Garmin, Fitbit) to record users' workouts. By completing activities and challenges, users earn points that can be redeemed for discounts and special offers from a wide range of partner brands in sports, nutrition, and wellness. The company is part of the larger "Sport Heroes" group, which aims to build active communities and connect them with brands through shared values of health and effort.