Paydrive

Founded in 2013, Paydrive AB is an insurance technology (Insurtech) company that provides a unique car insurance model in Sweden. Instead of a fixed premium, customers pay a rate based on their actual driving style, which is measured via a telematics box installed in the car or a mobile application. The company's mission is to reward safe driving with lower insurance costs, thereby promoting road safety. Paydrive operates as a digital-first insurer and is part of the larger Norwegian insurance group, Gjensidige.