Magnifi by TIFIN

Magnifi is a financial technology platform and a subsidiary of TIFIN, a fintech firm that builds AI-driven platforms for wealth and asset management. Launched to democratize investing, Magnifi functions as an intelligent, conversational search engine for finance. It allows users to use natural language to search for investment themes, trends, and specific securities (like stocks and ETFs), and then provides a curated marketplace to invest. The platform aims to bridge the gap between investment ideas and actionable portfolios by making it easier for individuals to discover and understand investment products that align with their goals and values.