LearnVest

Founded in 2009 by Alexa von Tobel, LearnVest's mission was to make financial advice accessible to a broader audience, particularly millennials and those not traditionally served by financial advisors. The company offered a combination of digital tools and access to human financial planners to help users create budgets, set financial goals, and manage their money. In March 2015, LearnVest was acquired by Northwestern Mutual for over $250 million. The LearnVest program was officially shut down in May 2018 as its technology and principles were integrated into Northwestern Mutual's own digital financial planning experience.