CashStar

Originally founded in 2008, CashStar, Inc. pioneered the digital gifting industry, providing a comprehensive platform for retailers to market, sell, and distribute their own branded gift cards (eGifts) directly to consumers and businesses. The company's Software-as-a-Service (SaaS) platform powered digital gifting programs for hundreds of major brands, focusing on B2C and B2B channels, promotions, and mobile-first solutions. In 2017, CashStar was acquired by Blackhawk Network, a global leader in branded payment solutions. Today, the CashStar platform and technology are integrated into Blackhawk Network's broader digital commerce and incentive solutions, continuing to power e-gifting experiences for top-tier merchants worldwide.