CashCall, Inc.

Founded in 2003 by J. Paul Reddam, CashCall, Inc. was a California-based direct lender that provided high-interest rate personal and mortgage loans, often marketed to subprime borrowers. The company became widely known for its aggressive television advertising campaigns. Its business model, which involved partnering with entities on Native American tribal land to bypass state usury laws, led to extensive legal and regulatory challenges that ultimately resulted in the cessation of its primary lending operations.