By Miles

Founded in 2016 by James Blackham and Callum Rimmer, By Miles Ltd aimed to make car insurance fairer and more transparent. The company's core product was a pay-per-mile car insurance policy that used a telematics device (the Miles Tracker) to measure the exact mileage driven, charging a fixed annual fee to cover the car while parked and a unique per-mile rate for journeys. This model was designed to offer significant savings for people who drive less than the UK average. In 2023, By Miles was acquired by Direct Line Group and has since been rebranded and integrated into their offerings as "Direct Line - Pay-by-mile", continuing the telematics-based insurance model under the new brand.