brand capital, india

Brand Capital is the venture capital and private equity arm of Bennett, Coleman & Co. Ltd. (BCCL), commonly known as The Times Group, one of India's largest media conglomerates. Established in 2005, Brand Capital operates on a unique "media for equity" model. Instead of direct cash infusions, it provides funding to growth-stage companies in the form of advertising and media inventory across The Times Group's extensive platforms (print, television, radio, and digital). In return, Brand Capital takes an equity stake in these companies, helping them build their brand presence and scale rapidly without significant cash expenditure on marketing. Its mission is to partner with and build future-proof, category-leading brands.