Betterfly

Founded initially as Burn to Give, the company rebranded to Betterfly and has since become Latin America's first social unicorn (a startup valued at over $1 billion with a social mission). Betterfly's B2B platform offers a comprehensive suite of benefits designed to improve employee well-being, including telemedicine, mental health support, fitness apps, and financial education. Its core innovation is a life insurance policy that grows at no cost to the employee as they engage in healthy activities like walking, meditating, and saving, thereby gamifying well-being and creating a tangible social and financial impact. The company is a certified B Corporation, legally committed to balancing profit and purpose.