Simple Health

Hollywood, Florida-based Simple Health is a digital marketplace for health insurance plans. With licensed agents serving consumers in all 50 states and a technology-driven portfolio of value-added services for clients of all stripes, Simple Health is committed to cutting through the complex and often contradictory indicators that impede rational health insurance decisions and connecting underserved clients with plans that fit their needs and budgets. Launched in the early 2010s by Steve Dorfman in the wake of the Affordable Care Act rollout, Simple Health is built on a customer-first foundation. Simple Health’s intuitive plan search tools allow consumers to rapidly seek and find appropriate health plans. Plain-English descriptions coupled with user-friendly features make the notoriously confusing process manageable for everyday consumers. Simple Health’s health plan options include individual and family health insurance plans; group health insurance plans; short-term health insurance plans; and accidental, critical illness, and supplemental insurance plans. Individual and family health insurance plans are appropriate for single individuals who need to insure only themselves, as well as heads of household who wish to provide insurance for spouses and dependents outside the confines of an employer-based plan. Simple Health offers access to plans at a range of costs and coverage levels, from essentials-only options to gold-plated plans with low deductibles and generous coverage. Group health insurance plans offer the best of both worlds: a degree of flexibility and choice normally associated with individual plans combined with economies of scale normally associated with employer-based plans. Short-term health insurance plans are essential for consumers who need to bridge gaps between jobs, prior to Medicare eligibility, or after aging off a parent’s insurance plan, among other situations. Simple Health helps customers make sense of the options available in their states and the specific use cases for which short-term health insurance may or may not be appropriate. Accidental, critical illness, and supplemental health insurance plans are also known as high-deductible health plans (HDHPs). They’re appropriate for cost-conscious consumers willing to pay “first dollar” costs out of pocket until their deductibles are met. Since even healthy individuals can face unexpected, potentially catastrophic healthcare costs, these plans provide crucial peace of mind during the most productive years of life. Simple Health offers all these plan types through a network of expert agents licensed to provide insurance in all 50 states. Every Simple Health agent undergoes a rigorous training process that equips them to handle a vast array of situations. Unlike most health insurance marketplaces, Simple Health offers a people-driven experience designed to put healthcare consumers at ease during what’s often a confusing, chaotic time in their lives. Simple Health practices what it preaches. Founder Steve Dorfman is a vocal champion of gender equality in the workplace, a generous donor to causes close to his heart, and an ally to women and minority STEM professionals in Florida and beyond. In 2015, Dorfman was named a 40 Under 40: Top Young Entrepreneur by the South Florida Business Journal and selected as a finalist for its Insurance Industry Up and Comers list.