auden

Founded in 2016, Auden Group Ltd was a financial technology company that aimed to be a responsible alternative in the UK's high-cost, short-term credit market. The company developed its own technology platform to offer affordable and flexible loans to individuals who might be excluded by mainstream lenders. Auden's mission was to improve financial well-being by providing transparent credit products, budgeting tools, and financial education. However, the company faced financial difficulties and ceased trading, officially entering administration in March 2022.