Founded in 2016 by Ran Cohen and Yaron Hersh, BridgerPay is a Software-as-a-Service (SaaS) company that provides a payments orchestration platform. Its core mission is to simplify the complex world of online payments for merchants by offering a single point of integration to a global network of payment gateways and alternative payment methods. The platform, known as BridgerPay Core, uses AI-powered routing to automatically retry declined transactions with other providers, aiming to increase payment approval rates, reduce operational costs, and minimize customer churn.