Sony Financial Holdings

The Sony Financial Group is a financial services group comprising the financial holding company Sony Financial Holdings Inc., and its subsidiaries including Sony Life Insurance Co., Ltd., Sony Assurance Inc. and Sony Bank Inc. By integrating the diverse functions that are inherent to such financial services as savings, investment, borrowing and protection, the Sony Financial Group aims to earn high levels of trust from its customers by providing high-value-added products and quality services that meet their individual economic needs. The Sony Financial Group seeks to become the most highly trusted financial services group by customers. To this end, the Sony Financial Group will combine many different financial functions (savings, investment, borrowing, and protection) to provide high-value-added financial products and high-quality services that meet every customer's financial needs.