MarketForce

MarketForce is a US, Kenya and Nigeria-based technology company that is building the SuperApp for Africa's 100 million merchants. MarketForce provides an all-inclusive B2B Commerce and Fintech platform (dubbed “RejaReja” – Swahili for ‘retail’) that empowers merchants in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments. Launched in 2018, MarketForce is a fast-growing YC backed company running an asset-light business model and is currently operational in 5 markets in Sub-Saharan Africa, with over 200,000 merchants and 50 consumer brands trading on the platform.