first family life

First Family Life (FFL) is an Independent Marketing Organization founded on the principle of supporting insurance agents. The company does not underwrite its own policies but rather partners with various insurance carriers to offer products like life insurance, mortgage protection, final expense, and annuities. FFL's business model focuses on recruiting a large network of independent agents, providing them with access to leads, a CRM system, training resources, and a high-commission structure. The company emphasizes a "by agents, for agents" philosophy, aiming to equip individuals to build their own insurance businesses.