Finception

Finception was founded by a team of IIM Ahmedabad alumni with the mission to make financial literacy accessible and engaging. The company produces easy-to-understand, in-depth articles, newsletters, and stories on finance, stock markets, and the economy, primarily targeting young working professionals in India. It operates alongside its sister brand, "Finshots," which delivers daily financial news in a short, crisp format. The core business is content creation and financial education, not providing financial services or advice.