Financial Services Marketing

Founded in 1982, Financial Services Marketing (FSM) is an independent marketing organization (IMO) that serves as a key intermediary between insurance carriers and independent financial advisors. The company's mission is to empower these advisors by providing them with access to a competitive portfolio of annuity and life insurance products, along with comprehensive back-office support, advanced marketing strategies, and sales training. FSM acts as a wholesaler, helping financial professionals navigate the insurance landscape and grow their business without being captive to a single carrier.