Drive Easy

Drive Easy was a trading name and car insurance provider in the United Kingdom that specialized in telematics, or "black box," insurance. Its mission was to offer more affordable insurance policies to demographics typically facing high premiums, such as young or inexperienced drivers. By installing a small device in the policyholder's car, Drive Easy could monitor driving habits like speed, braking, and mileage, rewarding safer drivers with potential discounts. The brand was part of the Markerstudy Group of companies. The original `driveeasy.co.uk` website now redirects to a sister brand, Drive Wiser, which offers a similar telematics insurance product.